This project was designed to teach the process of designing a coherent identity for a brand.
The first step was to invent a company, along with a name, description, and list of brand values. The first two items in the list of images below show the information I wrote for the carpentry company I named 'Wood for the Trees' and a mood board.
The second step was to swap companies with someone else in the class in order to design for something completely new to us. I received Dan Covello's 'Eco World Architects', and came up with three possible choices, shown below.
For more details about the working process, read my blog post.
